Founder, Lead Artist & Beauty Educator

My Story

I grew up in New York City, carrying the deep Colombian & Panamanian roots of my family with me. Travel has shaped the way I see beauty: through culture, connection, and the many ways people express who they are.

My career began in Miami and grew through years of work in California, where my talent was challenged, sharpened, and given room to expand. I’ve worked in bridal beauty and production, creating hair, makeup, and wigs for stage and screen. Teaching has also become part of my path, sharing what I’ve learned and helping others develop their own artistry.

Today, I’m bringing all of those experiences to Colorado through Rooted West Beauty. I created it to give bridal hair & makeup, beauty services, and education a clear home, while my production work remains an important part of my wider career.

I’m building this next chapter with faith, a grounded sense of purpose, and a calm vision for what’s ahead, including a curated makeup line in development and the search for a place RWB can call its home. To explore of my full journey, visit the About page at consuelolopez.com.